The cotton and textile industry in Ethiopia has now received a significant boost with the launching of the Bottom UP! an EU funded project which seeks to generate business growth, improve working conditions, promote labour and environmental standards and responsible purchasing practices in the cotton and textiles industry in Ethiopia and Europe by 2021. Solidaridad has partnered with the Danish Ethical Trading Initiative (DIEH), Cotton Made in Africa, CSR Netherlands/MVO Nederland and the Ethiopian government to develop a sustainable cotton and garment value chain in the region.