Key to this is shifting the mindset of traditional cattle producers who are able to move their cattle from area to area and therefore see little value in investing in more sustainable practices. By improving cattle producers’ access to livestock auctions they have the platform to turn cattle into cash. The programme has seen success in this approach in Namibia where cattle sales amounted to N$28,3 million Namibian dollars contributing to significant improvements for the community who is now able to more promptly pay for school fees and uniforms.
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