The generational handover is one of the structural problems of Colombian coffee farming. That’s why the Sustainable Trade Platform (STP), in consultation with the sector identified generational handover as a priority for reaching true sustainability.
Guided by the question "Does the rural situation in Colombia help or limit young people’s possibilities to remain as coffee farmers?", the STP worked with 237 young people between the ages of 15 and 25 in five Colombian regions in a research project to catalogue young people's experiencies, actions, motivations and expressions in order to better understand and give key discussion points to the coffee industry.
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